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A Step-by-Step Guide On How To Add Keywords To Google Ads

Are you ready to get your Google Ads popping with the right keywords? Picking the right words people search for is like finding secret treasures that make sure your ads show up to the folks who want to see them.

First, know that adding keywords in Google Ads is a five-step dance we’re about to learn.

The tools you’ll need are like helpers – think of Google’s Keyword Planner and another cool one called SEMRush. They help you dig up good words to use. You’ve got three moves – or match types – such as broad match, phrase match, and exact match.

Like trying on different outfits, you can switch these match types until your ad fits just right.

And guess what? If a bunch of ads need the same awesome word list, there’s a way! Use something called SharedCriterionService so all your ads can share nicely. Want to fix lots of keyword stuff quickly? There’s also a handy tool named Google Ads Editor for that!

By keeping an eye on which search terms work best, you keep your ads talking just right to the audience who will click and buy from you. So let’s jump into making those keywords shine in your campaigns! Next up: finding where your current campaign is hiding so we can start adding those power-packed words!

Finding Your Campaign

Alright, let’s dive right in and wrangle those elusive campaigns. Picture this: you’re a digital detective, hot on the trail of that perfect ad group to drop your shiny new keywords into – yep, it’s time to play matchmaker between those search terms and your stellar ads.

Ready to open the treasure chest that is the keywords tab? Let’s get our hands dirty!

Locating the correct ad group

First off, you gotta find the right spot where your new keywords will live. Think of it like picking the right home for a pet—it’s got to fit just right! So, dive into your Google Ads and hunt for that ad group that makes sense.

You want those keywords snug where they can do their thing—help people find what you’re selling.

Now, maybe you’ve done a bit of homework already with some keyword research. Great! Use what you’ve learned to match up your shiny new words with the ad group that’s all about what you’re aiming to advertise.

It’s kind of like putting on the perfect pair of shoes; when it feels good, everything clicks into place. And remember, each click matters ‘cause this stuff is key for helping folks looking online bump into your ads smack-dab in those search results.

Opening the keywords tab

So, you’re ready to dive into Google Ads and get your hands on the keywords tab. It’s like finding the secret sauce that makes your ads pop! You’ll probably need to click around a bit—look for something like “Keywords” after you pick your campaign and ad group.

Yep, it’s essential, kind of like putting on shoes before you go outside.

This is where things start getting real fun. Pop in those keywords you’ve picked up from tools like Google’s Keyword Planner or SEMRush. Feel free to mix and match broad match, phrase match, or exact match types—whatever fits your fancy! And keep an eye on that search terms report; it’s gold for making sure folks see your ad when they should.

Remember, if things aren’t sizzling just right with those keywords, switch up the match type until everything clicks perfectly.

Selecting the appropriate campaign and ad group

Picking the right campaign and ad group can make a big difference. It’s like choosing the best fishing spot so you catch tons of fish, not boots. First, look at your campaign name.

Make sure it fits with what you’re selling or telling folks about. If it’s shoes, don’t mix it up with ads for hats – keep things tidy and on topic.

Now, dive into your ad groups. Think of each one as a bucket where all the words have something in common. You want to drop new keywords into the right buckets so Google knows who should see your ads.

By doing this well, you help people find exactly what they’re searching for on Google.

And there’s more good news! By keeping an eye on your search terms report, you’ll know which words are winners and which ones miss the mark. Throw in some negative keywords to block bad matches that waste your money – because no one likes watching cash fly away on silly clicks that go nowhere.

Adding Keywords in Google Ads

Now, let’s dive into the meat of it all—Adding Keywords in Google Ads. Imagine you’re an artist with a palette full of vibrant colors, and those keywords? They’re your pigments, ready to transform a blank canvas into a masterpiece that’ll catch every searcher’s eye.

Entering desired keywords

So, you’ve got your list of keywords. Great job! Time to pop them into Google Ads. Just type each word or phrase in the box that says “add keyword.” Oh, and don’t forget—you have choices on how these keywords will match up with what people search for.

You’ve got broad match for a big net, phrase match to catch similar sentences, and exact match to pinpoint the precise words.

Let’s say you want to add lots of keywords all at once. Easy peasy! Put commas between them or start a new line for each. This way, you save time and get those ads campaigns flying high in no time.

And remember—using the right keyword can make your ad show up better on that search engine results page (SERP), which is what we’re aiming for!

Choosing the right keyword match types

Picking the right match types for your keywords is like choosing the best fishing net; you want to catch as many good fish without getting too many boots and tires. Imagine throwing a wide net into the sea—that’s broad match.

It grabs everything close to your keyword, but you might get clicks that don’t truly connect with what you’re selling. On the flip side, exact match is like using a spear to hit one fish at a time—super precise, but it might miss out on others swimming by.

You’ve also got phrase match—it’s between those two. Think of it as casting a smaller net around groups of fish swimming in patterns. This way, you reach folks typing in phrases that include your keyword in order.

Remember, matching up these types with what people are really looking for (user intent) makes sure you speak their language and show them ads they care about! And hey, if something isn’t working or if it’s snagging all the wrong clicks, no sweat—you can switch things up anytime to find that sweet spot for your campaign.

Adding multiple keywords at once

So, you’ve got a bunch of keywords and you want to add them to your Google Ads campaign all at once? No problem! First up, grab that list of words you want people to find your ad with.

Now, head over to the Keywords tab in the correct ad group within your campaign. Look for a button or option that says “Add keywords.” Click on it.

Here’s where it gets really easy. You can simply copy and paste all those keywords right into the box. Just make sure each keyword is on a new line or separated by commas so Google knows they’re different.

Also, think about what kind of match types you need—maybe some exact matches for super-specific searches or broad matches to catch more folks looking around.

Done pasting? Great! Hit save, sit back, and let those new keywords work their magic in drawing traffic like bees to honey—or customers to your awesome stuff online!

Saving and Accessing Your Keyword Lists

So you’ve peppered your campaign with all those snazzy keywords, huh? Well, hang tight—saving and accessing your keyword list is like keeping a secret stash of digital marketing gold, and trust me, you’ll wanna know the ins and outs (and maybe show off a little) when it comes to using tools like SharedCriterionService or Google Ads Editor.

Keep reading, because this is where things start cooking—monitoring search terms becomes as easy as pie and watching that ROI grow? Oh buddy, that’s the sweet spot we’re aiming for!

Using SharedCriterionService

You know how sometimes you want to use the same list of keywords for different ad groups in Google Ads, right? That’s where SharedCriterionService comes into play. It lets you save your keyword lists and then hook them up with as many campaigns or ad groups as you need.

Think of it like having a magic notebook that all your campaigns can peek into and pick the keywords they need.

Now, managing those keywords gets way easier because you’re not doing the same work over and over again. Plus, when all your ads are reaching out with the same good words, they tend to perform better—like a soccer team passing just right! And hey, who doesn’t want their Google Ads to bring more people clicking through while keeping things neat and tidy? Using this tool is smart if you’re serious about making every click count and giving your ROI a nice boost!

Remember, whether it’s social media platforms or search engines optimizing SEO content—it all ties back to using smart tools like SharedCriterionService. No more starting from scratch each time; get ready for simpler times ahead in your digital marketing world!

Using Google Ads Editor

So, you’ve got your keywords ready and now it’s time to use Google Ads Editor. This tool is a real game-changer. It lets you upload all those keywords in one go. Imagine not having to add them one by one—talk about saving time! Plus, the editor makes organizing your stuff super easy.

And here’s something cool: need to change keyword match types or adjust bids? With Google Ads Editor, you’re just a few clicks away from tweaking things just right. It’s like having a magic wand for your marketing campaigns.

Just get in there, make your edits, and watch as everything updates way faster than on the regular Google Ads interface. Oh—and did I mention? You can do all this even when you’re offline!

Monitoring search terms and performance

Alright, let’s dive into why keeping an eye on your search terms is like having a treasure map for Google Ads. It’s pretty cool because this report shows you exactly what words people typed in before they saw your ad.

Think of it as a secret window into their minds! Now, if you see strange stuff popping up that has nothing to do with what you’re selling – guess what? You can toss those irrelevant searches right into the negative keywords pile.

That way, you won’t be throwing money down the drain on clicks that will never turn into cash.

Peeking at how these words are doing gives you superpowers to make your ads even better over time. Imagine finding out which terms bring people who love clicking and buying from your site – those are keepers! By doing this homework, not only do you save money by kicking out bad keywords, but also boost your ROI (return on investment) by focusing on the ones that work hard for you.

And hey, nobody wants to pay for a high bounce rate; we want buyers, not just browsers! Keeping tabs helps make sure your final URL gets happy visitors who stick around and don’t leave too fast – making both Google and your wallet very happy campers indeed.


So, you’ve learned how to add keywords to your Google Ads. It’s a simple way to make sure people see your ads. Remember, picking the right match types is like hitting a bullseye – it gets you exactly where you want to be.

If things get tricky, tools like Google’s Keyword Planner are super helpful! They’re like secret maps that show you which words can lead folks to your ad.

Don’t forget; watching how well your words do tells you lots about what works best. Think of each keyword as an invite – if it’s the right one, people will RSVP ‘yes’ by clicking on your ad! And hey, guess what? I gave this all a try and saw more folks coming my way.

Now go on and give those keywords a spin. You’ve got this!

Dale Philips
Dale Philips
My love for SEO inspired me to build this website. Getting to the top of search engine rankings is a challenge I'm always willing to take on.

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